RCS - Next-Generation Business Communication

Rich Communication Services for Business Growth

RCS (Rich Communication Services) is the evolution of traditional SMS, designed to deliver rich, interactive, and branded messaging experiences directly to users’ native messaging apps. RCS allows businesses to communicate with customers using images, videos, carousels, buttons, and real-time interactions, without requiring any third-party app installation.

With RCS Business Messaging companies can engage customers in a more secure, personalized, and visually compelling way-driving higher open rates, better engagement, and improved conversions compared to SMS.

What is RCS Business Messaging?

RCS Business Messaging (RBM) is a powerful communication channel that combines the reach of SMS with the features of chat apps. Messages are delivered via supported mobile networks and Google Messages, ensuring reliability and scalability for enterprise use.


Key Highlights of RCS
  • Messages sent from a verified business profile

  • Supports rich media and interactive content

  • Enables two-way conversational messaging

  • End-to-End Brand Security

  • Provides delivery and engagement analytics

  • Android devices with RCS-enabled networks

  • Optimized for Indian telecom networks

  • Real-Time Read & Delivery Insights

Why RCS Messaging is the Future of Business Communication

RCS addresses the limitations of SMS by offering immersive messaging experiences that build trust and increase customer interaction.

  • Verified Sender Identity

    Customers see your brand name, logo, and verification badge, reducing spam concerns.

  • Rich Media Support

    Share high-quality images, videos, PDFs, GIFs, and product catalogs.

  • Interactive Call-to-Action Buttons

    Enable instant actions such as "Buy Now," "Track Order," "Call Support," or "Visit Website."

  • Higher Engagement Rates

    RCS campaigns typically achieve significantly higher CTRs than SMS.

  • Two-Way Messaging

    Customers can reply, choose options, or interact in real time.

  • No App Download Required

    Messages appear directly in the user’s default messaging app.

Get Started with RCS Messaging

Upgrade from basic SMS to rich, interactive, and branded RCS messaging. Deliver impactful customer experiences that drive engagement and conversions.

Contact us today

to launch your RCS Business Messaging campaigns.

FAQ's

Frequently Asked Questions

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81 (04) 741 004

What is RCS Messaging?

RCS (Rich Communication Services) is an advanced messaging protocol that enhances traditional SMS by enabling rich media, branding, interactive buttons, and two-way communication directly within the user’s default messaging app.

How is RCS different from SMS?

Unlike SMS, RCS supports rich media content, verified sender profiles, read receipts, interactive buttons, and two-way conversations, making it more engaging and conversion-focused.

Do customers need to install an app to receive RCS messages?

No. RCS messages are delivered directly to the customer’s default messaging app on supported Android devices. No third-party app installation is required.

Which devices support RCS Messaging?

RCS is supported on Android smartphones using RCS-enabled messaging apps such as Google Messages and supported telecom networks.

Can RCS be used for marketing campaigns?

Absolutely. RCS is ideal for promotional campaigns, product launches, personalized offers, and customer engagement due to its rich and interactive format.

Can RCS be used for transactional messages?

Yes. RCS is suitable for transactional messaging such as order confirmations, payment updates, delivery tracking, appointment reminders, and service alerts.

What types of media can be sent using RCS?

Businesses can send:

  • Images
  • Videos
  • GIFs
  • PDFs
  • Rich cards with buttons
  • Product carousels
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